Why Bad Mouthing your competition is a Bad Business Strategy!
So, you’ve heard the saying, “If you don’t have anything nice to say about somebody, then don’t say anything at all.”?
Well this was great advice in the world before Facebook and Twitter, and it’s possibly even better advice in a world where there’s a digital trail of all the things you say and do.
Sure, I know it can be tempting. You’ve got a captive audience of your fans. You’ve got an eye on the competition. You may want to share the things you don’t love about your competitors. You may start to think, “What harm can a little comment do?”
The Answer? A lot of harm…Why? Well put simply nobody likes a gossip. a bully or desperation!
If the only way that you can think to get ahead and sell your product/services is to put down the competition then it’s highly likely that your followers /customers will not be impressed and go to your competitors who are doing things the correct way instead.
If you believe in your own business and it’s products/services then why do you need to bad mouth the competition?
It’s a better experience for you and your followers if you keep the conversation positive, focused on the great things your business or organization is doing, and the things that give value to your followers and customers.
There’s a big difference between badmouthing and having an opinion.
Just because you shouldn’t badmouth your competition on Facebook and Twitter, it’s still great for you to have opinions. Badmouthing repels fans, but having opinions might attract them.
If you have a comment that could be construed as negative, keep it constructive. And try to stay away from direct digs at your competitors. Besides, there are tons of better ways to engage your followers.
Build good relationships with your industry on Facebook
We all know that Linkedin is a great place for business networking. But just because LinkedIn was tailor-made for professional networking, it doesn’t mean you can’t network with other businesses or organizations, using facebook and Twitter
Look to build good relationships with your peers on Facebook and Twitter. It depends on your industry, but you may find that you want to “Like” their Page as your Page, comment on or share a story they post, or Like something they say.
The goal is not to promote your competitors, but to engage others in your industry. As you engage with them, you may find that they will start Liking and sharing your content, giving you an audience with their fans. See the potential?
Good positive relationships are good for your fans and followers
When you share stories or posts from people in your industry, or even complementary products or services, you’re acting as a better resource for your fans.
If a fan is interested in you, it’s likely that they’ll be interested in getting deeper content about your industry. Rather than seeing others in your industry as no more than competition, see them as sources of good content.
Of course, you’ll want to use judgment when sharing content from a competitor. For example, sharing information on a big sale a competitor has coming up might not be the best call, but sharing a report or competition may work.
So, to sum up …
Have you been able to successfully network with others in your industry on Facebook? What kinds of challenges do you face? Share your thoughts in the comments section below.